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A Lesson from Chick-fil-A: Don

A Lesson from Chick-fil-A: Don't Serve Chicken, Serve People

Chick-fil-A has established themselves as an organization who focuses on culture and values. They disrupt the old way of thinking...

Do you know your user? The importance of user research.

Do you know your user? The importance of user research.

Knowing your target users is the key to a great user experience. You simply can’t design a custom experience unless...

Form is Functional: Why Design is More Than Gold Plating

Form is Functional: Why Design is More Than Gold Plating

The ideal user experience not only relies on usability and usefulness, but desirability. How something looks and makes us feel...

Frameworks: Proving the Value of High-Level Design Thinking

Frameworks: Proving the Value of High-Level Design Thinking

Invest in a good framework up front, and your customers, your designers, and your developers will benefit from it in...

‘Tis the Season: 4 Ways to Encourage More People to Donate This Holiday Season

‘Tis the Season: 4 Ways to Encourage More People to Donate This Holiday Season

While it is a generous time of year, there are also many factors playing against the charities we love. Money...

Project #GiveBack: A Look Inside the Website Redesign of Self-Help International

Project #GiveBack: A Look Inside the Website Redesign of Self-Help International

Self Help International devotes its efforts to alleviating world hunger and poverty by providing opportunities to rural citizens that ultimately...

Why Human-Centered Design is an Expectation

Why Human-Centered Design is an Expectation

A human-centered design approach helps growth minded businesses gain loyalty, grow their customer base, and realize revenues like never before....

The Unfriendly Experience of Flying the Friendly Skies

The Unfriendly Experience of Flying the Friendly Skies

A colorful picture of air travel with a baby in-tow + free tips from a UX consultant for airports and...

Strength in Numbers: a First-Hand Lesson on the Value of a Multi-Disciplinary Team

Strength in Numbers: a First-Hand Lesson on the Value of a Multi-Disciplinary Team

Just as beauty isn't enough to mask a faulty design, a brilliant idea is not likely to succeed without being...

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